7 Things Every Website Should Have in 2019

1. Design your website for Mobile first. 

In 2018 over 52% of traffic to your website is likely to come from mobile, in 2019 these numbers will only increase, making it more important to have your website compatible for mobile than desktop. Eric Schmidt, the CEO of Google put forward that designers should follow the “mobile first” rule in product design. 

Losing 50% of your sales due to a terrible mobile experience is not something you want to be dealing with. Not only do mobile-friendly websites matter to mobile users, but Google also cares a great deal about the proficiency of a business’ mobile site. Having a mobile-friendly site is quite important for organic search results. If Google considers your mobile website “unfriendly”, expect a possible penalty. This penalty (also known as an intrusive interstitial) can cause your website to suffer from a lower search ranking on Google.

According to Mobify, approximately 90 percent move between devices, also known as “multi-screening” to complete a specified task. Hence, a mobile website needs to have proper functionality and consistency in order to have mobile users gain a trust and a liking for your site. 

2. Shoppable or included Instagram Section. 

I personally have setup many shoppable instagram feeds and there are a range of ways to do it. If your website is built on shopify the best app to make this possible is foursixety. Simply install the app and configure it in the backend of your admin panel or hire a developer if you are not on shopify. 

Take a look at how this works here 

Some of the biggest brands are starting to use this feature including MVMT Watches, Pura Vida Bracelets, Gymshark, Frankies Bikinis and thousands more. 

3. Include multiple sections on the home page. 

Use the home page to tell a story. There is nothing worse then landing on a website that has 1 section, typically a theme that has nowhere to scroll and an even harder menu to navigate through. The goal is to lead customers from point A to point B as quickly as possible. 

I would recommend setting up your website so that they don't have to go through any navigation to get to what they're looking for. You can use the home page as a way to scroll through the different aspects of your business or product. apple.com does this the best. 

4. Clear Navigation.

This leads us to the next point of clear navigation. Consider narrowing down the navigation to 4-5 menu items. If you have anymore than that consider creating a mega menu with images. Ikea Website 

5. Website Speed.

Here are the hard facts: 47% of people expect your site to load in less than 2 seconds. 40% will abandon it entirely if it takes longer than 3 seconds. Some of these tips will involve a developer: - Code your site for mobile-first quality and speed.

- Reduce image size. 

- Cache as much as possible. 

- Reduce the number of HTTP requests. 

- Load JavaScript asynchronously. 

- Review your hosting service plan. 

6. SEO.

- Link to other websites with relevant content.

- Encourage other trustworthy sites to link to you.

- Write unique and relevant meta descriptions for every page.

- Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. 

- Use the right keywords in your images.

- Create and publish unique content consistently to improve your rankings. 

7. Imagery.

Large imagery of both your actual business or product and of things that relate to your industry. Some of the best free imagery that can work across the full page of desktop whilst staying in high resolution can be found at: - unsplash. Or - burst. This can take your business from looking like its still in the early 2000s to a professional 2019 website. 

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