BORING WEBSITE VS SALES FUNNEL


Leverage the right established platform to avoid early pitfalls. 

Your website should not just be an informational showcase, it needs to be a high converting sales funnel. Whether you're selling a product or your service, there needs to be a flow from beginning to end as to how you will achieve your companies goals. Whether its to sell, or to gain inquiries here are a few more examples of actions you might want you customers to take: 


Website Actions:

- Luring visitors to sign up for a free trial (SAAS – online tools, memberships, etc)

- Gain emails - to build a customer database.

- Join your social media following.

- Make a booking. 

- Make a purchase. 

- Asking users to fill out your contact form (services or coaching businesses).

- Getting visitors to sign up to your blog, to recieve regular information.


The beginning:

You have 0-8 seconds to make a compelling headline and landing page.

After 8 seconds, the majority of visitors leave.

Killer headline.

Including a pain point in a headline increased conversions by 31%. 

 


" MOVING YOUR CALL-TO-ACTION (CTA) TO THE TOP MAY SEEM UNNATURAL AT FIRST, BUT IT WILL PRODUCE MUCH HIGHER RETURNS IN THE LONG RUN. THIS IS ONE TIP YOU CAN’T IGNORE.”

"REDUCE OPTIONS, INCREASE CONVERSIONS."

- Bevan Digital



Don't Do this... 

 
"LOW-CONVERTING PAGES GENERALLY HAVE ONE THING IN COMMON" 

They don’t organize the flow of information in a proper format. They incorrectly assume that a landing page needs to follow a logical top-tobottom structure that starts by explaining the concept and ends with a callto-action. Unfortunately, this rarely works. It’s possible that most people will never make it to the bottom of a listing - "place your best features and the most important information at the top." This diminishes the chances that someone will overlook something. 

Hick’s law states that the time it takes for an individual to make a decision is directly proportional to the possible choices he or she has. In other words, by increasing the number of choices, the decision time is also increased, which is not what we want. Give your customers less choice and focus on leading them to one call to action, and you will see better results. You may have heard of the famous study by psychologists Sheena Iyengar and Mark Lepper where they found that a display table with 24 varieties of jam attracted less interest than a table displaying only six varieties of jam. In fact, people who saw the larger display were only one-tenth as likely to buy as people who saw the small display! 

You’ve probably heard the “Keep it Simple, Stupid” mantra before. Well, it applies to web design as well. Simplicity is super important when it comes to driving conversions. Any time you’re creating a page, ask yourself whether there’s a way to make it simpler. The result is usually more aesthetically pleasing, and it almost always converts better. Remember Hick’s Law? That comes into play here, but simplicity is more than just limiting the options. It’s about creating a clean overall design that is uncluttered and minimizes distractions. 

Do this...

 
Similar to Hick’s Law is the fact that people can only handle so much information at one time. Visually, if we see too much stuff all crammed into one page, we get overwhelmed and it bothers us. Creating a great user experience on your website means getting rid of anything that isn’t absolutely necessary to the design. Apple is one of the greatest examples of simplicity in web design, and it is so effective that countless other brands have followed suit. 


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